Search results for " audiovisual translation"
showing 9 items of 9 documents
The value of accessibility in the culturalandcreative industries Translation-driven settings
2020
The accessibility of Cultural Creative Industries(CCI) has grown exponentially in different parts of the globe and has increasingly become part of projects of significant importance in contemporary societies that rely on informational, global, and networked systems of communication, i.e., developed countries. CCI exist within public-domain areas and are stimulated by the critical rethinking of the means which can be used to support cultural development. CCI are in fact driven by structures of the knowledge-based economy, where information, originality, and creativity contribute to providing stimuli to their rise. Their emergence is the result of advances in cultural spheres and movements, a…
Eye tracking analysis of minor details in films for audio description
2012
This article focuses on the many instances when minute details found in feature films may have direct implications upon the development of both the visual and plot narratives. The main question we would like to ask examines whether very subtle details which may easily go unnoticed by the viewer should be audio described. To assess the visual consciousness of such minute details, a perception experiment was conducted using eye-tracking technology and questionnaires. Though the result is not conclusive, it shows a clear methodological approach in the field of the audio description of visual details, and does give some indication as to what should be taken into consideration in future studies …
Towards a multidisciplinary approach in creative subtitling
2012
Standard subtitling practices have long been influenced, if not governed, by norms and conventions such as the Code of Good Subtitling Practice (Ivarsson & Carroll 1998). Yet recent research into film subtitling has begun to take a creative turn: a trend that is matched by increasing numbers of fansubs and professionally produced creative subtitles. This paper seeks to demonstrate the need for a multidisciplinary approach to creative subtitling and, by drawing upon principles from film studies, suggests some key features for the development of a creative subtitling practice.
Multidisciplinarity in audiovisual translation
2012
The two pillars around which the breaking up of monodisciplinarity is reorganized, in Ostreng's words, can be said to apply to, and portray, the evolution of Translation Studies (TS) and Audiovisual Translation Studies (AVTS). The hybridization and fragmentation of the "parent discipline" (TS), as a consequence of its very expansion and contamination, has in turn resulted in the emergence of sub-disciplines. AVTS, as a derivative research field, has soon achieved the "status" of a full-fledged discipline, attracting numerous researchers and leading to the organization of countless conferences, seminars, university courses and publications. Subsequently, the coming of age of AVTS in the last…
A narratological approach to content selection in audio description: towards a strategy for the description of narratological time
2012
As more and more countries start to provide audio description services for a growing range of products and events, research into this new discipline is growing and diversifying as well. Two questions that seem to be at the heart of much of this research focus on what should be described and how this should be done, in other words on content selection and formulation of the description. The present article looks at the first of these two questions and approaches it from a narratological point of view. After a general discussion of the use of narratology for audio description, the focus will shift to one particular constituent of narrative, namely time. The different temporal aspects will be …
Translation or Transcreation? Discourses, Texts and Visuals
2018
Translation or Transcreation? Discourses, Texts and Visuals presents us with an apparent dilemma: is translation primarily a form of transfer or a form of creation? This dilemma harks back to a series of questions about the nature of creativity which are at the heart of Western philosophy and aesthetics: what distinguishes an original from a reproduction? What is original in every “translation” and what has already been translated in every “original”? While these questions have been theoretically debated in the past fifty years mainly in the contexts of French and American deconstruction, contemporary communication practices bring them back on the table with renewed urgency. The global flow…
Humour as a symptom of research trends in translation studies
2017
This article is an overview of translation studies applied to the case of humour, divided into four parts, plus an extensive bibliography. The first part goes over humour translation as a relevant object of research and why it is worthy of more academic attention. Humour translation should not be dealt with or looked upon as a strange body within translation studies. Part two is an overview of key contributions to the field, from Spain and elsewhere, covering a considerable number of authors and theories. Part three focuses on promising areas of interest for researchers and illustrates how audiovisual translation is a good instance of dynamism within the field, connecting all this to the ri…
Migration in the visual arts: Re-narration and subtitling in social documentaries
2016
In today’s multilingual and multicultural settings, migration is often misunderstood and manipulated by a variety of promotional multimodal forms which describe the culture of migration as a negative process, resorting to distortions of language and corruptions of images instead of exalting the difference as a concept that is involved with connotations of enrichment and creativity. The aesthetics of migration has recently opened up in Europe as a consequence of the movement and transfer of cultural and artistic themes and figures in web newspapers and advertisements, the visual and performing arts, video arts, films and installations. Based on this, the present investigation will focus on t…
"Somers Town". Multilingual settings explored in audiovisual translation contexts
2018
In the last decades advances in digital communication and audiovisual translation studies have significantly transformed the ways by which texts and people travel across linguistic, spatial and temporal boundaries. This is particularly evident in the everchanging landscape of audiovisual translation as a consequence of the digital revolution that has contributed to the creation of new forms of adaptation and proliferation of mediated and non-mediated products. The case of multilingual discourse applied to contemporary diasporic and migrant films, in which sociolinguistics intervenes as a methodological approach to the translation of marginal voices, has gained scholarly attention as a resul…